Last updated: October 7, 2025
This Privacy Policy describes how Stamford Fireplaces (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from stamfordfireplaces.co.uk (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal and regulatory obligations. We will post the revised Privacy Policy on the Site and update the “Last updated” date. Any additional steps required by applicable law will also be taken.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information from a variety of sources. The information we collect and use depends on how you interact with us.
In addition to the specific uses outlined below, we may use personal information to:
- Communicate with you
- Provide, maintain, and improve the Services
- Comply with legal obligations
- Enforce applicable terms and policies
- Protect the Services, our rights, and the rights of our users or others
What Personal Information We Collect
When we refer to “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you.
Information We Collect Directly from You
Information you submit directly through the Services may include:
- Contact details, such as your name, address, phone number, and email address
- Order information, such as billing address, shipping address, payment confirmation, email address, and phone number
- Account information, such as usernames, passwords, and other information used for account security
- Customer support information, including information you provide when contacting us
Some features of the Services require certain personal information. If you choose not to provide it, you may not be able to access those features.
Information We Collect Automatically (Usage Data)
We automatically collect certain information about your interaction with the Services (“Usage Data”). This may include:
- Device and browser information
- IP address
- Network connection information
- Pages viewed, interactions, and navigation behaviour
We collect this information using cookies and similar technologies.
We use PostHog as our analytics provider to help us understand how users interact with our Site and Services. PostHog may collect and process usage data on our behalf in accordance with its own privacy practices.
Information We Obtain from Third Parties
We may receive personal information from third parties, including:
- Service providers who support our Site and Services (such as hosting, infrastructure, and analytics providers)
- Payment processors, who collect payment information (such as card or bank details and billing address) to process transactions and fulfil orders
Any information received from third parties is handled in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to perform our contract with you, including to:
- Process payments
- Fulfil orders
- Manage accounts
- Send transactional notifications
- Arrange delivery, returns, and exchanges
Marketing and Advertising
We may use your personal information to send marketing and promotional communications by email, post, or other channels, and to display relevant advertising.
Where required by law, we will obtain your consent before sending marketing communications. If you are an EEA resident, the legal basis for these activities is our legitimate interest under Article 6(1)(f) GDPR, unless consent is required.
You may opt out of marketing communications at any time.
Security and Fraud Prevention
We use personal information to detect, prevent, and investigate fraud, misuse, or other unlawful activity. This processing is based on our legitimate interests under Article 6(1)(f) GDPR.
You are responsible for maintaining the confidentiality of your account credentials. If you believe your account has been compromised, please contact us immediately.
Communicating With You and Improving Our Services
We use personal information to provide customer support and improve the Services. This processing is based on our legitimate interests in maintaining an effective business relationship and improving our offerings.
Cookies
We use cookies and similar technologies to operate and improve the Site, remember preferences, and analyse usage.
Cookies may be used to:
- Enable core site functionality
- Remember user preferences
- Understand how users interact with the Site using analytics tools such as PostHog
Most browsers accept cookies by default. You can control cookies through your browser settings, but disabling cookies may affect site functionality.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
- To service providers who perform services on our behalf, such as hosting, payment processing, analytics, customer support, and delivery
- To marketing and advertising partners, in accordance with their own privacy notices
- Where you have directed or consented to such disclosure
- To affiliates within our corporate group
- In connection with a business transaction (such as a merger or acquisition)
- To comply with legal obligations or protect our rights
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
Third-Party Websites and Links
Our Site may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties. You should review their privacy policies before providing personal information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to request deletion.
Security and Retention
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
We retain personal information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.
Your Rights
Depending on your location, you may have rights including:
- Access to your personal information
- Correction of inaccurate data
- Deletion of personal information
- Data portability
- Restriction of processing
- Objection to certain processing activities
- Withdrawal of consent
You may exercise these rights by contacting us using the details below. We may need to verify your identity before fulfilling a request.
Complaints
If you have concerns about how we process personal information, please contact us. If you are not satisfied, you may lodge a complaint with your local data protection authority. For the EEA, a list of authorities is available from the European Data Protection Board.
International Transfers
We may process personal information outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the UK or European Commission.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: contact@stamfordfireplaces.co.uk
Address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom
For the purposes of applicable data protection laws, Stamford Fireplaces is the data controller of your personal information.